在当下汽车行业竞争白热化阶段，售后服务堪称品牌突出重围的关键。2024 年第四季度，宝马经销商集团售后负责人的这场研讨会重磅开启，聚焦售后提升，精英汇聚。正是靠着百睿德提供的同声传译设备，打破语言阻碍，为宝马售后领域深入探索、协同发展注入强劲动力。
研讨会开场，宝马总部技术专家大步上台，流利外语讲述最新售后技术升级规划，从智能诊断系统新突破到新能源汽车售后维修要点，专业词汇接连不断。百睿德同声传译设备瞬间响应，超敏锐语音捕捉功能，如同精准雷达，快速锁定每一丝话语声息。翻译人员专业素养极高，精通多门语言，对汽车售后专业词汇更是了如指掌。外语原声一出，他们迅速凭借深厚语言功底与行业知识，精准翻译复杂术语，再经设备高品质音频转化，输出如专业主播般清脆悦耳、字正腔圆的声音，清晰流畅传入参会者耳中。各地售后负责人，无论来自何方，都能迅速理解复杂技术细节，紧跟总部思路，为后续研讨夯实基础。
进入客户满意度提升专题讨论环节，现场气氛火热升温。一位欧洲区域优秀经销商代表分享独到经验，讲述巧用大数据分析客户需求、优化服务流程，其间夹杂不少当地特色行业用语，理解有一定难度。但百睿德同传设备及翻译人员从容应对，凭借对多元文化了解与专业语义解析能力，巧妙转化这些特色语句，使其通俗易懂。同时，设备传出声音稳定自然，毫无杂音干扰，仿若在安静书房聆听讲解。中方售后负责人戴着耳机，沉浸其中，不时记录要点，结合国内市场特点构思策略，踊跃互动，碰撞出诸多提升客户满意度的新思路。
分组研讨与自由交流时段，现场热闹非凡，参会者来自世界各地，多语种交织碰撞。百睿德同传设备稳如泰山，背后是翻译人员超强多语言并行处理能力支撑，毫秒间识别、翻译不同语言发言，无缝切换。翻译不仅准确，还能依语境巧妙润色，让交流顺畅自如。设备精心调校的声学系统更是一绝，依据会场实时噪音状况，智能调节音量与音色，确保每位负责人在嘈杂环境中也能听清。不管探讨零部件供应优化，还是交流售后服务人员培训，新颖观点、犀利建议都能顺利传递，让交流直击售后关键环节。
设备便捷性同样出色，采用无线轻量化设计，参会者摆脱线缆束缚，在展示区、讨论区自由走动，随时畅所欲言。操作界面简约直观，初次使用者稍作摸索就能熟练操作，省出时间专注攻克售后难题、分享经验。
从宏观来看，百睿德同传设备助力此次宝马研讨会大获成功，打破全球售后负责人沟通壁垒，加速先进售后理念与技术传播。既助力宝马中国经销商提升服务水平，接轨国际，又推动宝马全球售后体系协同发展、迈向新高。展望未来，随着宝马全球布局拓展，类似高端交流活动增多，百睿德凭借卓越品质与性能，定能在更多舞台大放异彩，为宝马售后及汽车行业交流持续赋能。
BMW 2024 Q4 After - sales Heads of Dealer Groups Seminar: Brid-Trust Simultaneous Interpretation Equipment Empowers Efficient Communication
In the current highly competitive automotive industry, after - sales service is the key for a brand to stand out. In the fourth quarter of 2024, this seminar for the after - sales heads of BMW dealer groups was grandly launched, focusing on after - sales improvement and gathering elites. It was precisely the simultaneous interpretation equipment provided by Brid - Trust that broke down language barriers and injected strong impetus into the in - depth exploration and collaborative development of the BMW after - sales field.
At the beginning of the seminar, a technical expert from BMW headquarters stepped onto the stage briskly and elaborated on the latest after - sales technology upgrade plan in fluent foreign language. From new breakthroughs in the intelligent diagnostic system to key points of after - sales maintenance for new energy vehicles, professional terms came one after another. The Brid - Trust simultaneous interpretation equipment responded instantly. Its super - sensitive voice capture function, like an accurate radar, quickly locked onto every sound of the words. The interpreters were highly professional, proficient in multiple languages, and had an in - depth understanding of automotive after - sales professional vocabulary. As soon as the original foreign language sound came out, they quickly and accurately translated the complex terms with their profound language skills and industry knowledge. Then, through the high - quality audio conversion of the equipment, the output sound was as clear, melodious, and articulate as that of a professional broadcaster, clearly and smoothly reaching the ears of the participants. After - sales heads from all over the world, regardless of their origin, could quickly understand the complex technical details and follow the thinking of the headquarters, laying a solid foundation for subsequent discussions.
When it came to the special discussion session on improving customer satisfaction, the atmosphere at the scene heated up. An outstanding dealer representative from the European region shared unique experiences, such as using big data to analyze customer needs and optimize service processes. During the sharing, there were quite a few local characteristic industry terms, which were somewhat difficult to understand. However, the Brid - Trust simultaneous interpretation equipment and the interpreters handled it calmly. With their understanding of diverse cultures and professional semantic analysis capabilities, they skillfully transformed these characteristic sentences into easy - to - understand expressions. At the same time, the sound transmitted by the equipment was stable and natural, without any noise interference, as if listening to an explanation in a quiet study. Chinese after - sales heads, wearing headphones, were immersed in it, occasionally taking notes, formulating strategies based on the characteristics of the domestic market, and actively interacting, generating many new ideas for improving customer satisfaction.
During the group discussion and free - exchange sessions, the scene was bustling. The participants came from all over the world, and multiple languages intertwined and collided. The Brid - Trust simultaneous interpretation equipment remained as stable as Mount Tai. Behind it was the support of the interpreters' 超强 multi - language parallel processing ability. They could recognize and translate speeches in different languages in milliseconds and switch seamlessly. The translation was not only accurate but also skillfully polished according to the context, making the communication smooth and effortless. The carefully tuned acoustic system of the equipment was truly remarkable. According to the real - time noise conditions in the venue, it could intelligently adjust the volume and timbre, ensuring that every head could hear clearly even in a noisy environment. Whether discussing the optimization of spare parts supply or exchanging ideas on after - sales service personnel training, novel ideas and incisive suggestions could be smoothly transmitted, making the communication hit the key aspects of after - sales service.
The equipment was also excellent in terms of convenience. It adopted a wireless and lightweight design, allowing participants to get rid of the constraints of cables and move freely in the exhibition area and discussion area to communicate at any time. The operation interface was simple and intuitive. First - time users could operate it proficiently after a little exploration, saving time to focus on solving after - sales problems and sharing experiences.
From a macro perspective, the Brid - Trust simultaneous interpretation equipment contributed to the great success of this BMW seminar, breaking down the communication barriers among global after - sales heads and accelerating the spread of advanced after - sales concepts and technologies. It not only helped BMW dealers in China improve their service levels and keep in line with international standards but also promoted the coordinated development of BMW's global after - sales system to a new height. Looking to the future, as BMW expands its global layout and similar high - end communication activities increase, Brid - Trust, with its excellent quality and performance, is bound to shine on more stages and continuously empower the communication in the BMW after - sales and automotive industries.
